Justin Foley
VP of Engineering · Columbus, Ohio
Engineering executive leading 40+ engineers across five product lines at Later, an AI-native creator marketing platform. I meticulously craft operational conditions that cultivate joy and productivity, and tie engineering to business results, from ground-up platform rebuilds to board-level AI strategy. Founder instincts, operator discipline.
Promoted to VP in three months, the fastest in company history, after inheriting an org mid-turnover and rebuilding the system that produces engineering output. Lead 40+ engineers across five product lines, three layers deep to the IC, with director-, principal-, and architect-level direct reports; own engineering's AI strategy at the board level. Later is an AI-native creator marketing platform: $2.4B+ annual GMV, 3,000+ brands, and 180,000+ creators, backed by Summit Partners.
Boutique software agency and advisory practice running the full SDLC. Dozens of zero-to-one products shipped since 2014, and dozens of founders, CEOs, and CTOs advised on strategy along the way.
Complexity begets complexity, simplicity begets elegance.
Easy to generate is not simple to operate. DX is agent leverage.